Niagara Falls Real Estate & Homes : February 2007

Niagara Falls is experiencing a rebirth.  Come join all the excitement that is happening in Niagara Falls Real Estate.  Call Colleen Kulikowski today at (716) 743-5297.  Visit our website at www.buffaloniagararealestatehomesales.com.

 

2am and You Need Reading Material? Try a few of these ideas...

I had a very interesting question recently here by a member.  So I thought this might help those that don't necessarily think that the Featured Posts are moving fast enough for you....  You do know that there is reading material beyond the Dashboard right?

First you have the BLOG dashboard.  On the left hand side is where you will see the featured posts of the day.   

  • By default the left hand side shows the featured posts in order of being featured on the day you are viewing. 
  • You have the option to change it just view Professional, Consumer, all or just subscribed.  But remember that your subscriptions are on the right side of the screen. 
  • You can even change the order from Most Recent, Top Rated, Most Active or the last post to be commented on. 
  • Lastly you can look at the time as of today, this week, this month or all time.

On the right side of the BLOG dashboard is your BLOG Subscriptions

  • By default this is organized by your subscriptions.
  • You can change to the BLOGS that are most subscribed or to the list of BLOGS that have been most subscribed to this week.
  • These are organized so that those that have had updated their BLOG most recently on top.

 

So you already knew that, you are wanting some different reading material, well at the top of the blog dashboard is the search function.  Try searching one of of these topics:

  • Mortgage
  • Fun
  • SEO
  • Your Name (maybe someone wrote about you and you didn't even know it)

 

Not cutting it?  Desperate you may want to search from your My Home page Associates:

  • If you organize your associates, you can create some interesting combinations of reading material
  • Just click on (Posts) next to the associates grouping in your My Associates
  • Don't know how to organize your associates like I did?  Check out my Managing Associates post.

Still want a different way to look at the posts that are here at Active Rain?

  • Go to Groups where you can look at your personal groups or look at the Groups in a variety of ways.
  • Sort by Most Active, Name, Date Created, # of posts, # of subscribers or the Most Active Group.
  • Remember sometimes things are just submitted to the specific groups so you might find some hidden gems in the groups!   

 

 

 

 

 

 

 

 

 

 

Lastly, go to the Main page and you could always go check out:

  • New Members -- hey encourage a few new members with their first posts.  You have an opportunity to see the first BLOG of the next great voice here at Active Rain.  Become a cheerleader!
  • Check out the top members of the 50 States and Canada
  • Read the top Realtors, Brokers, Stagers -- you get the idea!

 

 

 

Little Red Book of Selling - Jeffrey Gitomer

 

My Spring Cleaning started early this year, so I happen to be organizing my stuff this week.  And I came across yet another resource that I think that will be of great assistance to those that are working to improve their businesses.  One thing I have learned over the years is that you will have a series of resources that you will internalize and assist you in your professional development.

What never ceases to amaze me is that each time I pick up one of these resources, I take something new away from them.  And that is why I keep so many different books, cd's and articles on hand.  Once such book is "Little Red Book of Selling" by Jeffrey Gitomer.

Jeffrey Gitomer's book is yet another book that is broken down in small pieces, so you can read it at your own pace. In fact he encourages you to reread this book.   Why a red book -- "All of these attributes of RED must be present in a salesperson as a basic fundamental of success.  If you don't love it, if you aren't passionate about it, if you ain't on fire, you're gonna lose the sale to someone who is."  Probably the best advice from this book is "If you make a sale, you can earn a commission.  If you make a friend, you can earn a fortune." There are 18.5 Secrets of Success according to this book including:

  • Have the right associations - hang around the right people.  Being a member of Active Rain you have 16,000+ of some of the best to share and learn from...   Check
  • Make Mistakes - the best teacher is failure.  Instead of looking at mistakes as a negative, make sure you embrace your mistakes.  They will lead you to the success that you desire!
  • Ignore Idiots and Zealots.  This you would think is a no brainer, but why is it that we have such difficulty with this idea?
  • Want to see more ... you are going to have to get the book... 

This book is so full of motivational tidbits.  The 12.5 Principles of Sales Greatness starts off with

  • Item #1 - KICK YOUR OWN ASS  - You mean my broker won't?  I have to motivate myself?  But I thought that being a Realtor would be so easy!  You mean I have to do work (hard work at that) to succeed
  • Item #5 - It's not work, it's network -- how many times have we read here that Networking is the most important part of our business.  Every person we know should know what we do and they should feel confident in referring people to us.
  • Item #9 - Use Creativity to Differentiate and Dominate  It is about keeping top of mind and being different from the competition.  
  • Want more -- you got it you are going to have to read the book!  My summary is not going to be enough for you!

I hope you find this book as useful as I have.  Antennas up?  Antennas up!

 

 

 


This information is provided by Colleen Kulikowski, Realtor


Celebration Florida Homes BLOG            BuffaloNiagara Real Estate       Marco Island Homes BLOG


An avid writer and photographer Colleen Kulikowski utilizes these talents to assist her clients in achieving their Real Estate goals.   She grew up in Western NY and moved to the Metro NYC area in 1984 where she was a successful consultant in the technology field.   She has a diverse background including event management, corporate training and a wealth of computer knowledge focuses in the latest marketing strategies, statistical analysis and logistics for her clients.  She has worked for several companies including Radio City Music Hall, Reed Reference Publishing, Nabisco Foods, Key Bank and Marsh & McClennan   In 2001 Colleen made Marco Island home until 2007 when she made the Celebration Florida area home.

 

 

Selling the Invisible - Harry Beckwith

 

Let's face it we are selling the invisible.  The American Dream.  To each of us that is something different.  It is an ideal, each buyer and seller has different hot buttons that will make them react.

If you haven't read Harry Beckwith's book "Selling the Invisible A Field Guide to Modern Marketing" I strongly suggest that you pick up a copy and read it.  My copy was just returned to me and I started to flip through the book this evening before putting it away.  In it he says "Everywhere, people are buying happiness, or the hope of it." 

 

A light bulb goes off in my head and I know I need to share this here.  Where to start with this book?  Just telling you to pick it up won't be enough for most of you.  In this book there are so many golden nuggets for us to take away and grow our businesses.  Some suggestions that he makes in the book and what I took away from rereading it this evening:

  • Assume your service is bad.  It can't hurt, and it will force you to improve.  Who among us couldn't improve in some aspect of our business?
  • Make technology a key part of every marketing plan.  You are here BLOGGING, you are committed to it already.  How else could you use technology in your business?
  • Say one positive thing, and you will become associated with many.  If you are in doubt of this effect, just take a look at Rich Jacobson as a perfect example of this.  His positive outlook just multiplies here at Active Rain...
  • Ignore your industry's benchmarks, and copy Disney's.  Definitely a leader in customer service and satisfaction.  How can we in Real Estate take that and apply it to our business models?  CREATIVITY!  That is how...
  • Big Mistakes are Big Opportunities.  Had I not made several mistakes along the way I would not have learned to reach out and admit I don't know all the answers...   I also had a golden opportunity to learn different business models and apply that knowledge to my current business plan.
  • Building your Brand doesn't take millions.  It takes imagination.  How can you be different, easy to remember and most importantly memorable. 
  • Act Like a Shark -- Keep moving.  Interesting concept, which leads me to my concept that buyers are in analysis paralysis.  Waiting for the ideal moment could cost you...
  • Create the possible service:don't just create what the market needs or wants - create what it would love.  Examples of companies doing this -- Federal Express and Lexus.  How would you apply their success to working with buyers and sellers?
  • Familiarity breeds business.  Spread your word however you can.  There is a reason there are 8 x 8, 12 and 33 touch plans out there (don't know what they are -- check out the MREA Group here at Active Rain.)  Networking, blogging are also great ways to get yourself known and assist you in spreading the word about your business.
  • Marketing is not a department, it is your business.  This means you can just rely on a marketing piece to get your message out.  You have to be living, breathing it.  It has to be part of every aspect of your business.

I encourage all of you to go out and get this book and read it.  It is full of dozens of other ideas to help you market your business.  

 

 

 

 


This information is provided by Colleen Kulikowski, Realtor.  Colleen writes about the Florida lifestyle on several locations for the Orlando Avenue Top Team.

Celebration Florida Homes BLOG  Paradise Report Website  Marco Island Homes BLOG

(407) 288-0017
mailto:colleen@paradisereport.com

 

Marco Island -- Let's Take a Closer Look

 Caleb Mardini had an excellent post earlier today What Do You Say?   In it he sighted two of my previous posts and how do we assist the consumer with all the information that is out there.  How do we assist buyers and sellers with the massive information overload.  In it I wrote:

"The question at hand is one that is very difficult to answer outright.  One that I have been struggling with here.   I see that the past two years we have been correcting from what happened with all the investors that were moving away from the stock market and into Real Estate for the perceived "quick buck" in flipping properties.   I am not the only Realtor having great difficulty in getting buyers off the fence.  Buyers are stuck in analysis paralysis, waiting for the absolutely perfect time.  There will be a few that will be that lucky, then the market will take off and I will hear a series of "I wish I had listened to you." 

Marco Island is in a correction period, a period that I think we are near to the end of the downswing and ready to head back upwards.  What we saw in 2004-2005 won't happen again.  It will be a slow growth.  Like most of us have said, Real Estate is an excellent long term investment.   For the general consumer who is purchasing for their personal use, this is really an excellent opportunity.  Those willing to hold the property longer than 3 years.

All those that purchased proprieties with 100% financing with 3-year ARMs, those that speculated that the market was going to continue to increase are now in trouble.  Coupled with the insurance rate and tax increases are forcing some investors to sell.  The flooded market creates competition and drives these prices down further.  All those bad reports in the media have made buyers afraid.  I have not seen prices this low in a very long time.  There are some absolutely wonderful opportunities here on Marco Island - it is just a matter of someone having a vision and solid long term plan."  

Caleb's response "...That is to say we cannot predict the future, the reasons for buying are less financial in nature and more related to other things.  Are we addressing those things?  If so how?  And how are we addressing those questions that do ask of us to predict the markets?"   made me think.  How can I assist people with Analysis Paralysis.  I started to think about it, so I went to the MLS to see what historically went on here on Marco Island.

So I am continuing this here, I decided to look at the month of January, looking year to year.  I saw what I already knew in my heart in solid facts.  Things are looking up.  It appears we are starting to come out of this downturn in the market for Single Family Homes, so those of you wishing to purchase an absolute bargain, you need to be seriously looking now.  There had not been prices this low in a long time, there is amazing amount of inventory with motivated sellers.

Here is the look at the month of January for years 2001-2007 for Single Family Homes, Condos and Lots.

Year# Closed Lowest Sales  Highest Sales  Average Sales  Total Dollar Volume Sold Average Days on Market
        
Marco Island Single Family Homes200121 $     199,500  $    1,150,000  $       497,095  $10,439,000 126
200219 $     185,000  $    1,250,000  $       507,258  $  9,637,900 181
200335 $     165,000  $    1,650,000  $       506,968  $17,743,863 186
200461 $     250,000  $    5,000,000  $       686,711  $41,889,360 190
200545 $     419,900  $    3,500,000  $    1,148,098  $51,664,400 175
200614 $     399,500  $    1,550,000  $       872,393  $12,213,500 272
200722 $     370,000  $    2,050,000  $       916,545  $20,164,000 208
        
Marco Island Condos200159 $       68,500  $    1,525,000  $       378,525  $22,333,000 144
200271 $       72,000  $      725,000  $       394,329  $27,997,375 458
200354 $       89,900  $    2,250,000  $       399,176  $21,555,500 220
200457 $       95,000  $    2,525,000  $       393,593  $22,434,800 200
200565 $     163,000  $    1,850,000  $       669,620  $43,525,296 177
200612 $     180,000  $    2,800,000  $       924,167  $11,090,000 206
200712 $     200,000  $    1,960,000  $       723,583  $  8,683,000 189
        
Marco Island Lots200143 $       52,000  $    1,400,000  $       262,350  $11,281,054 105
200219 $       76,250  $    1,450,000  $       313,105  $  5,949,000 216
200339 $       84,000  $    2,100,000  $       342,146  $13,343,287 354
200458 $     105,000  $    2,550,000  $       425,878  $24,700,924 240
200524 $     429,500  $    1,750,000  $       885,229  $21,245,500 164
20064 $     395,000  $    1,715,000  $    1,128,750  $  4,515,000 391
20075 $     150,000  $    1,500,000  $       622,000  $  3,110,000 223
        

Investors have left the market and are trying to get rid of their properties.  Now that buyers are starting to purchase we will see prices normalize.  This is an excellent time to purchase a property if you:

  • Are ready to make a long term investment, hold onto for at least 3 years
  • Ready to enjoy the best that Florida has to offer
  • Know what you want and are open to the possibilities as there are many options right now with the sheer number of listings available. 
  • Have your financing in place and ready to go, sometimes the best deals you need to be able to close in a short period of time.

To discuss Southwest Florida opportunities, please feel free to call me at (239) 821-3063 or email me at colleen@paradisereport.com.   Visit my website for additional information, and photos of Southwest Florida. 

All statistical information is gathered from the Marco Island Area Association of Realtors.  This information is deemed accurate, but not warranted.

 

Apollo Market Update - February 2007

 Read my prior updates here on the Apollo condo.  Like all of Marco Island, there has been not much activity here as well.   In fact there were no sales in this building according to the Marco Area MLS in 2006, so to have one in 2007 is showing that there are some signs of activity slowly coming back to Marco Island.

The Apollo has the most important thing when it comes to Real Estate -- Location! Location! Location!  Located right on the beach at the southern end of Marco Island's Crescent Beach.  It also allows daily rentals, so it made for a popular choice of investors. 

  • There were no sales in 2006 for any units on the MLS for the Apollo. and currently there are no pending units.
  • There are 6 1 bedroom units available with an average list  price of $541,117 and an average of 115 days on the Market.
  • There are 2 3-bedroom units available with an average list price of $1,250,000 and an average of 420 days on the market.
  • There has been one sale in 2007 and it was a 1 bedroom unit and it sold for $450,000 with an average of 356 days on the market. 

What does this mean?  Well I believe that there has been a correction in the market, just like that at An gler's Cove has experienced.  Investors have left the market and are trying to get rid of their properties.  Now that buyers are starting to purchase we will see prices normalize.  This is an excellent time to purchase a property if you:

  • Are ready to make a long term investment, hold onto for at least 3 years
  • Ready to enjoy the best that Florida has to offer
  • Know what you want and are open to the possibilities as there are many options right now with the sheer number of listings available. 
  • Have your financing in place and ready to go, sometimes the best deals you need to be able to close in a short period of time.

To discuss Southwest Florida opportunities, please feel free to call me at (239) 821-3063 or email me at colleen@paradisereport.com.   Visit my website for additional information, and photos of Southwest Florida. 

All statistical information is gathered from the Marco Island Area Association of Realtors.  This information is deemed accurate, but not warranted.